However, as well as the regular Army, the Olympic “brand army” will start its work with a vengeance today. Wearing purple caps and tops, the experts in trading and advertising working for the Olympic Delivery Authority (ODA) are heading the biggest brand protection operation staged in the UK. Under legislation specially introduced for the London Games, they have the right to enter shops and offices and bring court action with fines of up to £20,000. Olympics organisers have warned businesses that during London 2012 their advertising should not include a list of banned words, including “gold”, “silver” and “bronze”, “summer”, “sponsors” and “London”.

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— Britain flooded with ‘brand police’ to protect sponsors - Home News - UK - The Independent